When Netflix announced its release of Farha (directed by Jordanian-Palestinian Darin Sallam) Jordan’s official submission to the International Feature Film for the 2023 Oscars, it was greeted with a coordinated campaign to downvote its ratings online and a social media campaign calling on people to cancel their subscriptions to Netflix.
Why? Because Farha is centered on the story of a teenage girl in 1948 who witnessed her family being killed by Zionist militia members.
In response to the campaign by hundreds of spam accounts to discredit the film online, a grassroots campaign in support of the film effectively countered the negative campaign. The result? Farha is still available on Netflix and is available for streaming now.